Leadership, Marketing Automation and Trends

Data Is Key Across the Sales Enablement Platform

Perficient

FEBRUARY 24, 2021

CRM) but also non-sales data, such as investment product data, market data, and other client intelligence data that are outside of the sales group and company. As such, a data-driven sales organization can create value for marketing, customer support, product teams, and corporate strategy. Data Governance.

Data

Data Analysis Tools Management

Are Banks Missing the Mark on Message?

Gonzobanker

JANUARY 29, 2018

The resources necessary to build and maintain an analytically informed delivery channel are staggering to many management teams and boards, but as industry veteran Niel Devasir pointed out in this quick video , analytics leadership cannot be outsourced, even if some of the technology is.

Analytics

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Community Banking Brief

Data Is Key Across the Sales Enablement Platform

Are Banks Missing the Mark on Message?

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