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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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Pin this: Big banks using Pinterest for customer acquisition 

BankInovation

After years of banks trying to connect with customers through Twitter and Facebook, it seems the crown jewel for their social media presence may actually be Pinterest.

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BNP Paribas trials seamless payment displays

Banking 2020

Biometrics, contactless technology and social media hold promise, but there is not a straightforward way to create truly frictionless transactions. “This initiative is part of the innovation strategy of BNP Paribas, the bank for a changing world.

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Fintech: Banking Disruption or a Distraction?

The Financial Brand

Traditional banking organizations need to focus on improving the customer experience, leveraging new technologies as opposed to being distracted by false market disruption.

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The Best Global Banking Innovations in 2019

The Financial Brand

The world's most innovative banks leveraged digital technologies and advanced analytics to generate improved CX and stronger brands. The post The Best Global Banking Innovations in 2019 appeared first on The Financial Brand.

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Finovate Fall 2016 Live Blog – Day 1

William Mills

Visualizing data for trends and market projection, visualize data in different ways. Marketing is headed by Stephanie Barrueto and Product Engineering by Linda Yang. Who is the target market? All large corporations need to raise money in the bond market. With GoodData can productize the data and more. How safe is this?

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