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We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned

CB Insights

Use pre-launch marketing to build both trust and hype. Whenever you’re dealing with personal financial information and decisions, “moving fast and breaking things” isn’t advisable for any product. income information. social security number (for tools like Robinhood and Credit Karma). Source: xkcd.com.

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Fall In! FinovateFall 2015 Presenting Companies Revealed

Fintech Labs Insights

BehavioSec enhances security without impacting the user experience. CellTrust provides mobile solutions that deliver seamless, secure mobile workflows to support enterprise collaboration, productivity and compliance. It is currently deployed at 20+ retail banks with over 500m transactions a year. Ldger is Structured Finance 2.0.

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