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Finovate Fall 2016 Live Blog – Day 2

William Mills

Auto-financing is ripe for innovation. 10:50 am Moonraft Innovation Labs – [link] – @moonraft. Our platform is open source, which makes it more reliable, innovative and secure. Based in Porto, Portuga they provide “Omnichannel Innovation” Truly integrated Omni channel middleware platform. “We

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What Is Psychographics? Understanding The ‘Dark Arts’ Of Marketing That Brought Down Cambridge Analytica

CB Insights

Today, “Everyday usability” is still a key theme, and a recent tweet from May 2018 shows the strategy continues to play out in the company’s marketing strategy: Other automotive companies have expressed the impact of psychographic segmentation across their marketing strategies as well.