William Mills

JANUARY 14, 2016

Content marketing has rapidly emerged as a key marketing strategy within the fintech industry in a relatively short time. I vividly remember my content marketing conversations with clients in early 2014. Content marketing has arrived! We see a well-defined pattern with our fintech content marketing clients.

Marketing 41

Marketing Fintech Marketing Automation Marketing Strategies 41

William Mills

MAY 11, 2016

Sergii Danilenko (Head of Marketing). Banks are not experts in IT, so now they can leverage plug-and-play technology functionality. Corezoid is advocating for a “process focused” view of bank technology, by use of APIs. Download our latest white paper that discusses what it really takes to develop a successful Fintech startup.

Video 40

Video Lending social media Analytics 40

William Mills

MAY 10, 2016

The Finova Financial” Car Title Credit Solution – costs 70% percent less than industry average.” Like a HELOC on your car but using a technology platform. Matt Decker (VP, Technology). He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing.

San Jose 40

San Jose Customer Experience Mobile social media 40

William Mills

MAY 11, 2016

Race Data brought bank client on stage who is thrilled with the product, he also states that the technology gives context to bank call center employees as well. ^KT. Katerina Frolovicheva (MD, Technologies Innovations). What’s the market strategy? This certainly adds a lot of technological capacity to the community bank.

Video 40

Video Mobile social media Analytics 40

William Mills

SEPTEMBER 9, 2016

From their web site: Based in San Francisco, MarketX was founded by a group of experienced professionals from finance, legal, and technology backgrounds. We try to leave a positive mark on the world through business and technology. It looks like a pretty cool technology. I believe Korean TeleCom is using their technology.

social media 40

social media ATM Mobile Customer Experience 40

William Mills

SEPTEMBER 7, 2016

Their technology is basically a card with a built in computer that lets the holder to change a credit card to a different type of credit card, or perhaps even a debit card. Perhaps there is a big bank in Canada that has embraced their technology. Quicken Loans has invested in some cool technology and promoting the heck out of it.

Mobile 40

Mobile Cards Fraud Data 40