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2016 State of Content Marketing in Fintech

William Mills

Content marketing has rapidly emerged as a key marketing strategy within the fintech industry in a relatively short time. I vividly remember my content marketing conversations with clients in early 2014. 2015 was a content marketing tsunami. Content marketing has arrived! My, how things have changed!

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How Financial Technology Partners can Help with Customer Acquisition Campaigns

FICO

The pandemic and associated economic uncertainty have made the landscape for card lending even more challenging, with the need to shape an effective strategy for engagement with all of their customers.

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FinovateSpring 2017 Live Blog – Day 2

William Mills

Seems like a pretty straightforward application of marketing automation and predictive marketing. He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. @infocorpgroup. www.infocorpgroup.com. Jim (Co-CEO) now speaking.

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How Credit Unions and Regional Banks Can Execute Strong Customer Acquisition Campaigns

FICO

The pandemic and associated economic uncertainty have made the landscape for card lending even more challenging, with the need to shape an effective strategy for engagement with all of their customers.