Independent Banker

DECEMBER 31, 2021

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. Social media has made it easier for community banks to nurture connections with prospects, customers and the community.

Marketing Strategies 91

Marketing Strategies Strategy Marketing social media 91

Gonzobanker

OCTOBER 13, 2020

With megabanks spending billions on digital investments each year, regional and community bank executives understand they cannot compete on resources. Instead, these players are focusing on specific niches, brand strategies and community connections to differentiate themselves. Appoint Digital Ambassadors.

Strategy 158

Strategy Digital Banking Digital Strategies Mobile 158

Independent Banker

NOVEMBER 25, 2015

The role of Alex Jimenez, senior vice president and director of digital and payments innovation at the $7.2 But now his current role is to focus entirely on developing forward-looking financial retail offerings, including mobile and online banking, card technologies and other emerging channels and devices. “We Eyeing all rivals.

Innovation 70

Innovation Community Bank social media Community 70

CB Insights

MAY 10, 2018

When BeverageCo sought to take advantage of digital, they had many isolated initiatives (such as online advertising and a corporate Facebook page) underway, but lacked traction in any of them. The company also lacked a cohesive vision that promoted collaboration between digital and the traditional corporate structure.”

Strategy 78

Strategy Management Analytics Tools 78