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Who Owns Digital? Ugh, That’s the Problem for Bankers

Gonzobanker

Experience design is a specific skillset that is needed to steer the execution of a bank’s digital strategy. Without this leader in the driver’s seat, banks become either too dependent on slower-moving, outsourced vendors or too fragmented as digital is deployed in silos across different business units. Own It, Bankers!

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Building a Discipline to Drive Digital Banking Strategy

Gonzobanker

With megabanks spending billions on digital investments each year, regional and community bank executives understand they cannot compete on resources. Instead, these players are focusing on specific niches, brand strategies and community connections to differentiate themselves. Appoint Digital Ambassadors. Promote Your Success.

Strategy 156
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The 2014 GonzoBanker Awards

Gonzobanker

A keen industry mind who banks the highest tweets-per-minute ratio of anyone out there, Bradley departed his VP digital strategy position at California’s $3B Mechanics Bank to be North American head of innovation for $77B and Top 20 worldwide bank Santander. The “How Twitter Can Advance Your Career” Award – Bradley Leimer.