Perficient

JULY 20, 2020

Why they download but never use your app? What are marketing personas versus UX personas? Marketing personas define broad audience demographics. Marketing personas pinpoint the demographics of who to target, their affinities, and one key message that might resonate. Why they didn’t react to your campaign?

UX 332

UX Meeting Groups Data 332

William Mills

FEBRUARY 22, 2018

Financial institutions are transforming their business practices to introduce new technologies and services and enhance customer service and as they continue to increase the scope of their digital strategies, gaps in personnel still exist. To learn more about bankers’ technology investments in 2018, download the full report here.

Millennials 40

Millennials Digital Strategies Fraud Mobile 40

Banking 2020

NOVEMBER 18, 2015

The switch to digital banking has been a relatively recent change, and mobile banking has only just emerged as a viable option for customers. Banks are still trying to figure out how mobile banking fits into their digital strategy. Keep an eye on what your competitors are doing in the mobile banking market.

Strategy 40

Strategy Mobile Digital Strategies Data 40