Payments Source

JANUARY 1, 2018

Whether you sell into the Marketing Department or you are marketer, check out our predictions for marketing spend in 2018, based on trends from year-over-year survey results. The first round of questions posed in our marketing survey relate to pain points, allows us to gauge where spending will take place in upcoming months.

Trends 72

Trends Customer Experience Survey Data 72

William Mills

APRIL 27, 2017

They use “continuous data validation” to verify each data element as it is input, for example it verifies the telephone number as soon as it is entered. Seems like a pretty straightforward application of marketing automation and predictive marketing. @BeSmartee www.besmartee.com ^William. infocorpgroup.

San Francisco 69

San Francisco social media San Jose Customer Experience 69

William Mills

NOVEMBER 1, 2016

While the inclusion of and need for technology is growing in order for us to do our jobs more effectively, we cannot fail to recognize that it’s also growing our contributions to these organizations – a reflection of their reliance on marketing communications as a real difference maker. Marketing technology goes beyond an operational element.

Technology 40

Technology US Customer Experience Marketing 40