We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned
CB Insights
OCTOBER 10, 2017
It can burden users with excessive information and friction that ruins the user experience. Personal finance in particular presents some difficulties that make design all the more important. Robinhood’s goal was not to build an app for day-traders or portfolio managers; it was to build an app for the first-time retail investor.
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