Customer Experience Marketing Automation Marketing Strategies Operations 
Payments Source
JANUARY 1, 2018
Marketing pain points: Bad data, consistent customer experience, and tracking campaign results. We asked: “Please indicate your Marketing department’s major initiatives in the next 6-12 months.”. Three areas caused the most distress in Q3 2017: Dated or inaccurate data impedes effectiveness of marketing operations.
William Mills
NOVEMBER 1, 2016
Personally, I found two other findings more exciting because of how they validated what I have observed among my peers and clients: CMOs having added responsibilities that may include tasks falling within customer experience or sales, for example; and. He explains that his team operates with a data-oriented mentality.
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