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Creating A Community For A Niche Outdoor Brand Around

PYMNTS

Stated simply, somethings are much easier to buy online than others. All of those points of expansion, Phillips said, are created with the ideal of building a retail operation around a community of enthusiasts and reaping the rewards of the synergistic effects.

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Wildfang Is Building Its Brand With Clicks And Bricks

PYMNTS

Take Wildfang , the Portland, Oregon-based feminist fashion brand defined by menswear-inspired suiting and irreverent female empowerment slogans — but best known for its “Wild Feminist” t-shirt. The company opened its first store in Portland five years ago and is now about to open its second in New York City this May at 252 Lafayette.

Branding 100
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For This Startup, Scale Was A Matter Of Necessity

PYMNTS

So, how did Vacasa , the online vacation rental home startup, go from managing one beachside cabin on the Washington coast that belonged to the family of one of the founder’s wife to a multimillion-dollar company with more than 1,400 employees that manages over 4,000 properties in the U.S. Italy, Spain, Belize and Chile.

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Grocery Round-Up: Amazon Fresh Opens, Whole Foods Cuts Prices And The US Grocery Sales Boom Slows Down 

PYMNTS

It serves roughly 120,000 households across nine major markets and recently expanded into San Diego, Portland, New York City and New Jersey. focuses on products of interest to Asian-Americans “because that's a very underserved community. The firm also staged a $35 million Series C financing round led by DST Global. Liu said Weee!

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Building A Niche Brand For Outdoor Enthusiasts

PYMNTS

Some items are much easier to buy online than others. Apart from online sales, they have brick-and-mortar stores (in Seattle, Portland, Denver and Whistler, and British Columbia, with a 100,000-square-foot retail operation under construction in Salt Lake City), an adventure travel business and an outreach program to local retailers.

Branding 100
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Retail’s Ups And Downs: Rate Hikes, Dollar Stores And EpiPens

PYMNTS

Just ask NBA superstar James Harden , who has been the subject of intense online ridicule this past week or so after images of his first-ever, Adidas-designed sneaker leaked online. Let’s just say, the pics weren’t well-received by the sneaker-loving community, and Harden’s been hearing it on social media ever since.

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Sharing Plant-Based Family Snack Recipes Via eCommerce

PYMNTS

But it wasn’t until many years later that he decided to go all-in on the mushroom jerky concept, working with them to reformulate the recipe and manufacture the jerky in Portland, Oregon. Pan also tries to attend many community events as a way to demo and sample the product. Texture and Flavors.

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