Community Marketing Marketing Automation Operations 
Independent Banker
FEBRUARY 28, 2022
Kathy Strasser of IncredibleBank is evaluating marketing campaign management platforms. We asked several banking leaders how they’ve employed fintech to ramp up their marketing campaigns, hone their analytic strategies and gain new patrons in the process. Fintechs know how to reach and work with the community.
Perficient
JULY 10, 2020
Achieving these commitments will require clinical, marketing, and operations teams partnering more closely together and in a way they never have before. COVID exposed the fragility of many systems’ operating models: an over-reliance on a small number of services to fund expenses across the enterprise. The $200B question.
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Fintech Labs Insights
JUNE 15, 2016
Market intelligence is the tool for this kind of “know your customer,” but for many small and medium-sized banks the challenge of turning raw customer data into actionable market intelligence has been both pricey and technically prohibitive. This is where Race Data comes in. This is where Race Data comes in.
Gonzobanker
DECEMBER 19, 2017
Rainbolt has quietly built a community bank in the past 20 years that is closing in on $2 billion of market cap. For 35 years, Wilmers led M&T with creativity, integrity and the “old-school” wisdom of a community banker who created a $26 billion market cap company. GonzoBanker of the Year – Large Banks.
FICO
JULY 15, 2022
This was one of the contributors to the tremendous market expansion during the 90s which has continued to present day. It means the inclusion of credit markets that are less developed, where a larger part of the population is underserved. It means integrating new technologies into lenders workflows and operations.
Gonzobanker
JUNE 26, 2019
Idaho Central Credit Union and Delta Community Credit Union successfully deployed CRM in the contact center. Digital & Marketing. The credit union also used marketing automation to collect data and develop journeys that deliver educational marketing materials both digitally and via direct mail campaigns.
CB Insights
APRIL 24, 2018
Retailers are leveraging technology, such as artificial intelligence and augmented reality, to enhance operational visibility and personalize their customer service, a new necessity in fast-changing and demanding consumer market. Kohl’s can move into smaller markets where a larger store may not fit.
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