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Paid social media’s place in your marketing strategy

Independent Banker

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. They share tips for how community banks can get started. In its simplest form, it expands the reach of a community bank’s content.

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FICO Women Leaders: Sharing Our Insights and Success

FICO

I founded a FICO Women Leaders initiative that uses networking and the power of community to help women succeed as leaders in a highly complex technology firm. At our annual FICO World event, we host Women in Leadership seminars and forums. We discussed the importance of the coaching approach of “leadership starts with self”.

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Going Viral: The Importance of Video in Today’s FinTech Market

William Mills

Understanding your marketing goals will help better focus your video marketing strategy and decide when video is the best option. This is the most direct way to communicate everything you want viewers to know about your business. Video content is a great way to make your site more engaging and generate more leads.

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