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Paid social media’s place in your marketing strategy

Independent Banker

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. They share tips for how community banks can get started. In its simplest form, it expands the reach of a community bank’s content.

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Around The World With World Cup Commerce

PYMNTS

And in Brazil, TV marketers are leveraging an unusual marketing strategy to push customers over the edge: superstition. The presence of online shops was relatively weak in 2015,” said Prem Jung Chhetri, proprietor of a sportswear shop in Sundhara. Even low-priced jerseys do not attract customers.”.

Regional 109
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Trends in ATM Security

NCR

Skimming, shimming, sniffing …no they’re not symptoms of the latest flu bug but this outbreak is equally as unhealthy for the ATM community. While common in many markets, some regions have lagged in their interest to deploy anti-skimming solutions. ATM attacks and crimes have been extremely active over the past year.

ATM 40
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What’s Trending So Far In 2016

PYMNTS

One of the most significant: the health and importance of small businesses and, in particular, the “mom-and-pop” shops that line the Main Streets and side streets of our local communities. Online Checkout Conversion. Online Fraud Attack Rates Soar Since October. Everyone said that fraud would move online in the U.S.

Trends 100
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Q&A: What Search Engine Optimization Can Offer the Financial Services Industry

Banking 2020

Entering search queries online is something that we, as consumers do all the time. This reason, among many others, is why marketers know that it’s something they need to pay attention to, if they aren’t already. Mobile should be at the forefront of your plan and definitely at the forefront of your search marketing strategy.

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Q&A: What SEO Can Offer the Financial Services Industry

Banking 2020

Entering search queries online is something that we, as consumers do all the time. This reason, among many others, is why marketers know that it’s something they need to pay attention to, if they aren’t already. Mobile should be at the forefront of your plan and definitely at the forefront of your search marketing strategy.