Independent Banker
FEBRUARY 28, 2023
Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent. By Mindy Charski People share important data about themselves with their community bank in myriad ways.
Independent Banker
FEBRUARY 28, 2022
We asked several banking leaders how they’ve employed fintech to ramp up their marketing campaigns, hone their analytic strategies and gain new patrons in the process. The digital world has opened vastly broader avenues for community banks to attract new customers—especially if they partner with fintechs in their endeavors.
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PYMNTS
MAY 26, 2017
The data collected through these online communities gives brands the insights they need to make real-time decisions that serve the commerce king: the customer. FUEL CYCLE equips businesses to engage with customers through gamification and gamified rewards, surveys, group discussions, live chats, etc. PYMNTS: Why was the company founded?
PYMNTS
FEBRUARY 22, 2018
Without a doubt, small businesses (SMBs) have more choice than ever before when adopting new technologies, and many of those new tools, from accounting to customer relationship management (CRM), are streaming in as Software-as-a-Service (SaaS). This increase in choice and quality of B2B FinTech solutions is also, undoubtedly, a good thing.
Fintech Labs Insights
JUNE 15, 2016
Market intelligence is the tool for this kind of “know your customer,” but for many small and medium-sized banks the challenge of turning raw customer data into actionable market intelligence has been both pricey and technically prohibitive. This is where Race Data comes in. We followed up with a few questions by e-mail.
FICO
JULY 15, 2022
FICO wants industry and the community to know they can count on us to do nothing less than that. Sally Taylor is Scores Vice President, responsible for business development, product management, marketing, analytic and software development, and analytic delivery for global syndicated FICO Score products. Sally Taylor.
Gonzobanker
JUNE 26, 2019
Two years after the revival of CRM software in banking, the trend of implementation challenges continues. As a quick disclaimer, none of the examples in this article are an endorsement of any specific software; multiple CRM solutions have been implemented across various Conquerors. Lessons Learned.
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