Independent Banker

FEBRUARY 28, 2023

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent. By Mindy Charski People share important data about themselves with their community bank in myriad ways.

Community Bank 129

Community Bank Community Marketing Data 129

Independent Banker

FEBRUARY 28, 2022

Kathy Strasser of IncredibleBank is evaluating marketing campaign management platforms. Customized, well-thought-out interactions—especially in the online banking space—are integral to wooing new customers and retaining existing ones. Fintechs know how to reach and work with the community. Photo by Janimal Photography.

Fintech 136

Fintech Marketing Community Bank Community 136

Gonzobanker

OCTOBER 13, 2020

With megabanks spending billions on digital investments each year, regional and community bank executives understand they cannot compete on resources. Instead, these players are focusing on specific niches, brand strategies and community connections to differentiate themselves. Integrate feedback with app stores reviews.

Strategy 158

Strategy Digital Banking Digital Strategies Mobile 158

Gonzobanker

JUNE 26, 2019

Idaho Central Credit Union and Delta Community Credit Union successfully deployed CRM in the contact center. The primary focus was integrating authentication with the credit union’s digital banking system to improve the online lending experience with prefilled applications. This helps the team seek out new, high-value events.

Idaho 140

Idaho Michigan System Lending 140