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Market your community bank with first-party data

Independent Banker

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent. By Mindy Charski People share important data about themselves with their community bank in myriad ways.

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Hip On HIPAA: Pushing Back to Use Patient Data

Perficient

My last blog talked about how HIPAA expertise can provide the “secret sauce” of successful marketing, but this isn’t much of a secret. Everyone from top health systems to community hospitals are using patient data to drive successful communications while doing everything possible to avoid violating HIPAA.

Data 493
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FUEL CYCLE Fuels B2C Relationships

PYMNTS

The data collected through these online communities gives brands the insights they need to make real-time decisions that serve the commerce king: the customer. Please provide some client examples. Feedback from traditional post-purchase surveys, for example, tended to be very reactionary and isolated to that specific visit.

Branding 103
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How The API Revolution Fuels Corporates’ SaaS Fatigue

PYMNTS

Without a doubt, small businesses (SMBs) have more choice than ever before when adopting new technologies, and many of those new tools, from accounting to customer relationship management (CRM), are streaming in as Software-as-a-Service (SaaS). The company dubbed this trend “SaaS Chaos,” but FinTech innovation slows down for no one.

Tools 135
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Financial Inclusion Using Analytics

FICO

in 1989, it meant lenders of all sizes could leverage the technology of scoring and open up credit to consumers that they might not have lent to in the past. This was one of the contributors to the tremendous market expansion during the 90s which has continued to present day. For FICO, it means taking the technology global.

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Surviving The Retail Apocalypse: The Technologies And Trends That Can Help Brick-And-Mortar Thrive Again

CB Insights

Retailers are leveraging technology, such as artificial intelligence and augmented reality, to enhance operational visibility and personalize their customer service, a new necessity in fast-changing and demanding consumer market. However, this isn’t the whole story. The new big-box store. Ikea as a model.

Retail 59
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Banking’s CRM Conquerors

Gonzobanker

As a quick disclaimer, none of the examples in this article are an endorsement of any specific software; multiple CRM solutions have been implemented across various Conquerors. Idaho Central Credit Union and Delta Community Credit Union successfully deployed CRM in the contact center. Lessons Learned.

Idaho 140