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FinovateSpring 2016 Live Blog – Day 2

William Mills

In 2015, 70% of customers preferred to open bank accounts through mobile channels. Fiserv is meeting that need for FIs and millennials. Demo: In Instagram – Example dude sees an ad for sunglasses from a bank called Genius. Uber delivering the sunglasses that you got for free for opening a bank account? That’s new.

Video 40
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The 2015 GonzoBanker Awards

Gonzobanker

Community bank marketing resources. With market opportunity heating up and big bank and big credit union competitors hitting hard, too many community banks lack marketing resources … or they have 2X more spending in sponsorships than the campaigns, analytics and digital sales improvements that actually bring in new business.