Independent Banker

DECEMBER 31, 2021

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. They share tips for how community banks can get started. Artwork by Oatawa/Getty Images. By Amy Geist.

Marketing Strategies 91

Marketing Strategies Strategy Marketing social media 91

Independent Banker

OCTOBER 31, 2021

Measuring the success of your community bank’s campaigns can lead to greater ROI, increased conversion rates and a game plan for future initiatives. From mailers and e-newsletters to social media posts and events, there are countless ways to spread the word about your community bank and its offerings.

Marketing 91

Marketing social media Video Community 91

Jeff For Banks

APRIL 22, 2018

Facebook continues to be whipsawed and other major names like Google, Amazon, Netflix, and Microsoft fell in sympathy with their social media favorite. The recent March, 2018 report for our Philadelphia Region was overall quite positive; the words “modest” or “moderately” were used 16 times on two pages.

Marketing 60

Marketing Philadelphia social media Taxes 60