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For Retail Promotions, Rewards Beat Out Discounts

PYMNTS

Target , among other retailers, is beginning to experiment with a new rewards program. Dubbed “Target Red,” the program will not be linked to a debit or credit card , The Star Tribune reported in March. Joshua Thomas, a Target spokesman, told the newspaper, “We know not everyone wants another credit card.

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Brick-And-Mortar Retailers Take On Omnichannel

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To meet consumers where they want to shop, retailers are taking an omnichannel approach to their offerings. And retailers are taking notice: Walmart , for example, recently introduced meal kits in its stores after selling them exclusively online. Retailers, after all, have an average satisfaction score of 37.9

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Retailers Take Omnichannel Approach To Loyalty Programs

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And now, Amazon is bringing its annual retail holiday “Prime Day” to Whole Foods. This year, in celebration of the shopping holiday that Amazon invented, Prime members will get a $10 Amazon gift card for shopping at Whole Foods during the 36-hour shopping extravaganza. However, not all retailers are taking Amazon’s approach to loyalty.

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Target Experiments With New Loyalty Program

PYMNTS

As growth of Target -branded payment cards has slowed, the retailer is beginning to experiment with a new rewards program: Dubbed “Target Red,” the new program will not be linked to a debit or credit card , The Star Tribune reported. “We So, we want to find a way to grow our relationship and affinity with those guests.”.

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Retail Pulse: Framebridge Opens DC Store; Starbucks Hits 30,000-Location Milestone

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Consumers who link their loyalty membership to Starbucks Rewards Visa credit or prepaid card will not have to worry about expiring points, either, and the green and gold rewards tiers will be removed with the new offering. To keep tabs on the latest retail trends, check next week’s Retail Pulse.

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How The Gap Hopes To Capture Consumers With A More Open Take On Loyalty

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For those who carry either the branded Gap card, or the Gap Mastercard (or anyone who has ever been part of a retail rewards program), the offerings are fairly familiar. Shoppers who use their Gap card get a discount (10 percent off in-store and online), accrue points and enjoy perks like free shipping, exclusive offers and events.

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How J.Crew, H&M, Others Push Hard On Payments Innovation, Loyalty

PYMNTS

To that end, some brick-and-mortar retailers have begun to offer rewards programs for the very first time to bring shoppers through their doors. Retailers are taking new approaches to the way they attract customers. Target spokesperson Joshua Thomas told the newspaper at the time, “we know not everyone wants another credit card.