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For Retail Promotions, Rewards Beat Out Discounts

PYMNTS

Businesses have plenty of choices when determining marketing strategy, but reward-based programs stand out as incredibly impactful options to achieve business goals and drive effectiveness,” Blackhawk Network Marketing VP Theresa McEndree said in a press release.

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Retailers Take Omnichannel Approach To Loyalty Programs

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With the rollout of savings tied to Amazon Prime in Whole Foods Market , which Amazon bought in 2017, loyalty programs are expanding beyond the supermarket to encompass more than groceries and have a built-in audience. And now, Amazon is bringing its annual retail holiday “Prime Day” to Whole Foods. Competing On Price.

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Retail Pulse: Framebridge Opens DC Store; Starbucks Hits 30,000-Location Milestone

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The coffee chain, which operates in 78 global markets, opened its first store in Seattle in the 1970s. Consumers who link their loyalty membership to Starbucks Rewards Visa credit or prepaid card will not have to worry about expiring points, either, and the green and gold rewards tiers will be removed with the new offering.

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How The Gap Hopes To Capture Consumers With A More Open Take On Loyalty

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For those who carry either the branded Gap card, or the Gap Mastercard (or anyone who has ever been part of a retail rewards program), the offerings are fairly familiar. Shoppers who use their Gap card get a discount (10 percent off in-store and online), accrue points and enjoy perks like free shipping, exclusive offers and events.

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Popeyes Teams Up With Uber Eats As Consumers Crave Delivery

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Inspired by tweets from customers hungry for delivery, Popeyes has teamed up with Uber Eats in select markets. The move comes as the delivery market seems ripe for Popeyes’ fare: Uber Eats said that orders for fried chicken have jumped by 54 percent and orders for biscuits have skyrocketed 83 percent over the past year.

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How Retailers Are Taking On Amazon’s Prime Day

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Amazon is rolling out its annual Prime Day event, and other merchants are taking note: Retailers from eBay to Target are rolling out their own promotions as they compete with Amazon for customers. As a result of Prime Day’s popularity, retailers are stepping up to the plate to offer shoppers deals on their own sites. Price Guarantees.

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How Innovation Became A Core Competency For Neiman Marcus

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The new Neiman Marcus store in Dallas-Fort Worth is both very much like — and completely different from — the 42 other Neiman Marcus stores scattered throughout the United States. Across markets we are always thinking about delivering the best experience to our best customer always. But this Neiman’s is also very different.