PYMNTS

JANUARY 26, 2018

They’re strange enough to grab eyes on social media newsfeeds, giving the brand viral attention. Then there was the epic Wendy’s Twitter account and Denny’s Tumblr, which capitalized on meme culture and internet sass. The KFO drone packaging was only available in India, only on select orders, and only on Jan.

Kentucky 101

Kentucky Las Vegas social media Branding 101

PYMNTS

DECEMBER 9, 2016

Attempts to connect through social media, email marketing or even in-person — there are tried-and-true ways of successfully connecting with consumers and ultimately incentivizing them to purchase. But who doesn’t like to win something or gain something, whether or not they know they’re offering up data or getting hooked on a brand?

System 100

System Data Las Vegas social media 100

PYMNTS

NOVEMBER 9, 2018

The firm also announced another major retail play: It will be opening pop-up shops within select Macy’s locations across the U.S. The new shops will feature 100 popular small businesses and digital brands on Facebook and Instagram into retail stores, and will be housed in The Market @ Macy’s.

Video 153

Video Las Vegas San Antonio Branding 153

PYMNTS

APRIL 20, 2019

From smart bags to social media, spring break is becoming a surprisingly digital and high-tech travel period in the U.S. There is risk in focusing on younger, less capitalized users, as college students are less likely to pay for Tinder Gold subscriptions. The words “spring break” evoke all kinds of mental images.

Puerto Rico 130

Puerto Rico social media Las Vegas San Diego 130