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Finovate Fall 2016 Live Blog – Day 2

William Mills

Companies such as Adidas, Carrefour, Cisco Systems, Danone, Fujitsu, Lufthansa Flight Training, Siemens, Société Générale and the United Nations use Liferay. After they bought CheckFree a lot of Fiserv folks have been based in Georgia. We try to leave a positive mark on the world through business and technology.

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What Is Psychographics? Understanding The ‘Dark Arts’ Of Marketing That Brought Down Cambridge Analytica

CB Insights

Psychographic marketing, which plays on subconscious personality characteristics, is perfectly suited to help advertisers capitalize on impulsive decision-making. According to Alan Bethke, Subaru’s Chief Marketing Officer, “A lot of manufacturers target customers based on pure demographics. Shake Shack & Chick-Fil-A.