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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. Many sessions discussed the importance of setting clear goals for any marketing effort, such as the talk by Jessica Reese (graphical notes below), the Social Media Manager for Arvest Bank (AR, $27B).

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CEO Roundtable: Ideas for a successful 2023

Independent Banker

We recently spoke with community bank CEOs from across the country to gain insights on how they’re proactively positioning to manage risks and take advantage of growth opportunities in the coming year. Following some respite in 2022, community bankers are bracing for a tougher economic landscape ahead in 2023. By Beth Mattson-Teig.

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Predicting the Next Banking Crisis Is a Fool’s Game. Not Learning From the Last One: Equally Foolish

Jeff For Banks

Finally, resolution of failing financial institutions requires that the deposit insurance fund be strongly capitalized with real reserves, not just federal guarantee.” Although community banks did not lend to sub-prime borrowers in any meaningful way, did we participate? To you, manage your interest rate risk.

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The Wellness Economy: The Buzzy Trend Reshaping Everything From Personal Care To Real Estate

CB Insights

Brands are leveraging social media to advertise “aspirational lifestyles,” making it easier than ever to buy into the wellness mentality. Wellness communities are also being emphasized in female-focused co-working spaces such as WeWork-backed The Wing ($42M) and The Riveter ($5M).

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