Independent Banker

DECEMBER 31, 2021

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. Social media has made it easier for community banks to nurture connections with prospects, customers and the community.

Marketing Strategies 91

Marketing Strategies Strategy Marketing social media 91

William Mills

JULY 26, 2018

Webinars: A webinar is a seminar conducted over the internet and is a great way to create an image of authority on a topic. Make sure to add an interesting subject line and social sharing buttons so that people are more likely to pass along your video. Social Media. Paid Social Media.

Video 41

Video Marketing social media Fintech 41

Social Assurance

JUNE 21, 2019

Instagram presents a different challenge for brands — particularly those in the financial industry. These quick videos clips are among some of the most engaged content on the site and provide a new way for your brand to interact with customers and leads. Run a summer contest that connects back to your brand. We’ve all seen it.

Branding 12

Branding Community Community Bank Examples 12

Social Assurance

FEBRUARY 15, 2019

Invest More in Social Media Advertising. Because social media is one of the easiest ways to create a brand identity, an active profile creates more opportunities to get to know your brand. We recommend split testing — also known as an A/B test — when starting with social media advertising.

social media 12

social media Marketing Community Branding 12

CB Insights

MAY 10, 2018

As a result, the company’s web traffic and sales conversion rates were lower than its competitors’ rates; its social media presence was limited; and its existing CRM tools failed to capture online insights to help the company better engage consumers. Visibility into what happens during that process is highly limited.

Strategy 78

Strategy Management Analytics Tools 78