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Nordstrom Tempts Millennials With Snapchat Presence

PYMNTS

In an interview with Fortune , Nordstrom Director of Social Media Bryan Galipeau explained how the company’s latest pivot toward Snapchat promotional content has seen a boost in traffic for the retailer. million times and led to a 60 percent increase in the brand’s followers on Snapchat. The final video was seen 6.7

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Grocery Tracker: Discount Games

PYMNTS

Shopkick recently announced it had opened up Shopkick Grocery to brand and grocery partners, inviting participation in the upcoming consumer launch of Shopkick Grocery, currently slated for early April of this year. Additionally, some 60 percent of beta users tried new products or brands to earn Kicks. grocery stores.

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Rescuing The Restaurant Business From App Decline

PYMNTS

The model for the DineVite online and mobile app is actually similar to social media. The operative word is control. “I Currently exiting beta in New York City, Fahmy’s new company, DineVite, claims to put the discounts back where they belong — with the restaurant owners. On the flip side diners can request private VIP offers.

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The Real Hunger Games: A Battle Royale In The Grocery Aisles

PYMNTS

When linked to the Amazon Chase card, the cash-back makes the experience even more of a win, in addition to serving as a natural pull toward card/brand share shift. it is the brand behind Food Lion, Stop & Shop, Hannaford, Giant, Martin’s, bfresh and the grocery delivery service Peapod. In the U.S.,

Branding 101
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24 Industries & Technologies That Will Shape The Post-Virus World

CB Insights

Meanwhile, brands that were already virtual-first have seen dramatic increases in adoption during the crisis. Sales of the interactive at-home fitness brand Mirror doubled in the weeks following Covid-19’s arrival in the US. VR has also helped businesses across industries keep operations running.

Industry 101
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We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned

CB Insights

An explosion of new consumer finance brands is transforming how people save, spend, and manage their money. Then, they spent an equal amount of time working on distributing that content both through social media (Reddit, personal finance forums) and through SEO (which wound up driving about 20% of Mint’s overall traffic).

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