Digital Coupons Evolved From Handwritten Tickets In The 1880s
PYMNTS
MAY 1, 2018
As Coke ramped up its early couponing efforts, other brands realized they too could use coupons to promote their products. Loebel persuaded local merchants to invest in coupons he would mail to thousands of potential customers,” The Tampa Bay Times reported. “If national average, the firms noted. He called his company Valpak.
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