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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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Banks turn to influencers to build buzz about their brands

American Banker

Financial institutions like Ally Financial, Clinton Savings Bank and First National Bank of Omaha are recruiting personal finance experts, college students and local personalities to promote their products and services.

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Banks turn employees into social media envoys

American Banker

Truist, First National Bank of Omaha and Peoples Bank in Washington state are finding creative ways for loan officers, financial advisers and others to become ambassadors on platforms including Facebook and Instagram.

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TD Ameritrade Integrates With Tencent’s WeChat

PYMNTS

TD Ameritrade, the Omaha, Nebraska online brokerage, announced Monday (December 3) that it is the first U.S.-based In a press release issued Monday (December 3), TD Ameritrade said that users can do research, access the markets and get support through WeChat, which recently reached 1 billion in monthly active users.

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Retail Pulse: FAO Schwarz To Open New Flagship; Amazon Expands Grocery Delivery

PYMNTS

Beyond New York, the retailer is planning to extend that experiential approach to partner locations, “offering the world that one-of-a-kind toy retail experience the brand is known for,” according to an announcement from the company, which is owned by ThreeSixty Brands.

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Walmart Amazon Whole Paycheck Tracker: New Expansions, Partnerships And Reorganizations

PYMNTS

Things were a bit more active on the Amazon front, with a big infrastructure investment pushing its market cap back over the $1 trillion line, a new B2B financing partnership with Goldman Sachs potentially in the offing and its expanding stores and services menu. The loans themselves would reportedly be co-branded.

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Ben Pankonin named “Executive of the Year” by SPN

Social Assurance

Pankonin received the award during a ceremony held May 2, 2017, at the Omaha Design Center in Omaha, Neb. “We Founded in 2011 by Ben Pankonin, CEO and Matt Secoske, CIO, the Social Assurance platform provides the software to help financial brands digitally manage their marketing and compliance processes, content and strategy.

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