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Reseller Market Maintains Momentum With Nordstrom’s Entry

PYMNTS

If there was any stigma left about used clothing it may have been erased last week as Nordstrom put its high-end brand on what it calls “re-commerce.”. While “reselling” or “secondary market” are more likely to keep ownership of this burgeoning market, the reselling market is reinventing itself for 2020.

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How BNPL Is Helping BlackCool Boost Brand Awareness And Availability

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a lifestyle brand that offers apparel, accessories and fragrances as well as spirits and hand-rolled cigars. Registering And Extending Brand Appeal . Williform said he conceived BlackCool as a brand inspired by the Harlem Renaissance of the 1920s that brings about a positive change for Black culture. This is a win-win.” .

Branding 187
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Goop Inc Taps Into Booming Wellness Market

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The Global Wellness Institute found that the market for those kinds of offerings was value at $4.2 Chief Revenue Officer Kimberly Kreuzberger said, according to the outlet, “We’re marketing to a very actionable consumer because they’re a shopper.”. At the same time, major brands have backed integrations taking place during conferences.

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Luxury Retail Steps Up Its Offline And Online Game

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However, the retailer is hoping to see new growth via brick-and-mortar store efforts in the coming months and into the 2020s. For instance, the new Nordstrom New York City store offers several different food and beverage locations, as well as the ability for shoppers to order food and have it delivered to them while they shop.

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NYC Summit To Tackle Lack Of Influencer Regulation

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The first Influencer Fraudnomics Summit in New York City on Tuesday (Sept. 17) will discuss the fraud problem stemming from influencer marketing. Like with all new innovations, there are going to be some hitches to it,” Cavazos said. Sylo is sponsoring the event. It’s a very fine, delicate balancing act.”.

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Is In-Store Beauty Immune From Online?

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The accepted wisdom of the current retail reality is that no formerly brick-and-mortar brand can operate in a vacuum from the destabilizing effects of online sales. It would seem as if the cosmetics industry has found a corner of the retail market that Amazon can’t touch – though it’s not for lack of trying.

Online 101
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The Millennial-Driven Evolution Of Jet.com

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Walmart is energizing its Jet.com engines to power the online eCommerce site that it acquired two years ago. Its city of focus as it battles with Amazon for the coveted upscale, younger, city-dwelling consumer? Jet.com isn’t alone in its efforts to step up delivery in New York City (and, in the future, other cities).