Gonzobanker

MAY 14, 2018

More than 1,700 industry execs descending on the Vegas Cosmopolitan getting mobile alerts like “Open Bar in the Exhibit Hall.” The most constructive general session I attended was by Content Marketing Institute ’s Joe Pulizzi who laid out a useful “how to” including how to “content tilt” to get messages to stand out for real.

Branding 127

Branding Industry Apple Marketing 127

Gonzobanker

OCTOBER 13, 2020

Smaller banks and credit unions can bring unique value to the mobile ‘arms race.’ marketplace have made significant investments in their mobile applications centered around improving the client experience. Mobile app store ratings have gone from an average of 4.2 Make Digital Benchmarks and KPIs Visible.

Strategy 158

Strategy Digital Banking Digital Strategies Mobile 158

Gonzobanker

SEPTEMBER 21, 2018

As banks and credit unions pour gasoline on their direct outreach, Adobe’s announced acquisition of Marketo shows us just how hot digital marketing automation is right now. For those not in the know, Marketo is a system vendor that automates lead management including email, mobile, social, digital ads, web management and analytics.

Marketing Automation 113

Marketing Automation San Francisco Conference Marketing 113

PYMNTS

APRIL 18, 2017

voice) to interact with people, brands or services and bots that heretofore have had no real place in the bidirectional, asynchronous messaging context.”. Connecting consumers with brands at any time of the day for customer service and making purchases gives chat commerce the opportunity to shake up the retail industry.

social media 123

social media Payments Retail Branding 123

William Mills

APRIL 27, 2017

Showing a mobile browser-based that once again looks slick. Seems like a pretty straightforward application of marketing automation and predictive marketing. He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. 12:42 pm FUCO&SOLUTION.

San Francisco 68

San Francisco social media San Jose Customer Experience 68

Cisco

MAY 5, 2021

Earlier this year Cisco completed its acquisition of imimobile, adding an enterprise-grade, digital-first client interaction management platform to Cisco’s industry-leading collaboration and contact center solution portfolio. Self-service opportunities include: Rich mobile messaging channels. What’s filling in the gap?

Customer Experience 129

Customer Experience Branding Tools Strategy 129

CB Insights

APRIL 24, 2018

Retailers are leveraging technology, such as artificial intelligence and augmented reality, to enhance operational visibility and personalize their customer service, a new necessity in fast-changing and demanding consumer market. “We’re in a test-and-learn phase as we consider what other investment routes we should explore.

Retail 59

Retail Trends Technology Branding 59