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The Return Of The Celebrity-Backed Brand

PYMNTS

Celebrity brand endorsement is nothing new. The first recorded case of it dates back to the 1760s when Josiah Wedgwood and Sons, producers of pottery and chinaware, marketed their wares with endorsements from Britain’s royal family, hoping to show off the company’s inherent value and the high quality of their products.

Branding 101
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The 2019 GonzoBanker Awards

Gonzobanker

The company’s market capitalization, which after declining to less than $600 million in the 2009 recession, has now grown to almost $3 billion. This was a terrific combination of two education-focused cooperatives across both Southern and Northern California markets. It’s early but it’ s a great entry to the market and our industry.

Idaho 148
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The 2022 GonzoBanker Awards

Gonzobanker

TD has been a player that maintained its acquired market share so we are hoping this one doesn’t get messed up like other Canadian banks that have struggled in the Southwest. It’s hard to understand how Clobes has time in the day to drive her unlimited amount of leadership activities. banks by market value.”.

Community 216
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The 2015 GonzoBanker Awards

Gonzobanker

Community bank marketing resources. With market opportunity heating up and big bank and big credit union competitors hitting hard, too many community banks lack marketing resources … or they have 2X more spending in sponsorships than the campaigns, analytics and digital sales improvements that actually bring in new business.

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The 2023 GonzoBanker Awards

Gonzobanker

Merger of Equals Deal of the Year (Credit Union) – Spire Credit Union and Hiway Credit Union put 2+2 together to make a $4 billion institution in the Minnesota market. While Huntington is down like most bank stocks, the pain hasn’t been as severe, and Huntington doubled down on local markets in 2023 by consolidating business units.

Fintech 195
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Finovate Spring 2018 – Day 2

William Mills

Stephen Butler (General Manager), Sid Probstein (CTO & VP Professional Services), Alan Swahn (VP Marketing), Percy Johnson (VP Solutions), Alex Levi (VP Sales). Having market-tested various approaches to motivate action to improve online security with tens of thousands of consumers, the company is now launching its product.