Digital-First Economy Redefines Retail And Consumer Behavior
PYMNTS
DECEMBER 24, 2020
Direct-to-consumer (D2C) brands drove into the pandemic and adapted to it to catch the digital shift. These are the brands that have either created new product categories, new business models or pivots on their previous business models. Adore Me, for example, was a thriving eCommerce brand before the pandemic. D2C Explodes.
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