Perficient

DECEMBER 29, 2020

Financial institutions that want to remain ahead of their competition must adopt new business processes and implement fresh digital strategies and technologies. By optimizing these digital efforts, companies will increase sales and provide value to their customers.

Branding 294

Branding Industry Digital Strategies Customer Experience 294

Perficient

NOVEMBER 30, 2020

Once held up as a maven of creativity and brand, today’s technologies, customers, and pace of business demand CMOs have a wider handle on a variety of skill sets and a much deeper business acumen in order to move their team from cost to profit centers. This is not a short-term trend either. The short answer is No. How to Get There.

Branding 378

Branding UX Customer Experience Marketing 378

Perficient

NOVEMBER 6, 2020

Whether you’re checking your bank balance, getting an oil change, or enjoying another curbside pickup for Taco Tuesday, everyone loves a great customer experience. And if you’re on the other side of that exchange, everyone wants to make their customers happy and coming back for more.

Customer Experience 427

Customer Experience UX User Experience Branding 427

Perficient

FEBRUARY 25, 2021

Our story so far has explored the gap between what customers expect and what brands deliver. To avoid a fall, first take stock of your firm’s customer experience and digital maturity. We often ask clients to take our CX IQ assessment , Perficient’s customer experience diagnostic. Maybe not just yet.

Meeting 309

Meeting Customer Experience Branding Leadership 309

Perficient

SEPTEMBER 29, 2020

I am the Chief Digital Strategist for Perficient. Our focus is on customer experience-oriented strategy and aligning our clients’ technologies, investments, and what their business operations are that deliver a great customer experience. Yes, it’s great to be here. We do that in a lot of ways.

Marketing 294

Marketing Branding Data Industry 294

Perficient

NOVEMBER 20, 2020

Stock footage and photography exists, but they don’t always quite fit the bill when you are wanting to create powerful, on-brand digital experiences. However, in order to achieve and sustain this level of truly individualized digital experience, you’ll have to do more than just create a lot of content.

Video 322

Video Tools Digital Strategies Marketing 322