How Madhappy Turned T-Shirts Into A Lifestyle Brand
PYMNTS
FEBRUARY 8, 2019
When the brand is a well-known luxury provider like Dolce Gabbana, it can charge whatever it wants for a T-shirt, since the customer is arguably not purchasing the shirt so much as the cache of the logo on it. The tees and hoodies are all manufactured in Los Angeles. We wanted to create a community.
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