South State Correspondent

MAY 1, 2024

For inspiration in banking innovation, we often look to other industries. Honkook Kim and his Gentle Monster Brand is a perfect example. With financial hardship, competition from dominant players, and a startup budget, Gentle Monster faced many of the same challenges as a community bank.

Innovation 195

Innovation social media Branding Marketing 195

Social Assurance

OCTOBER 24, 2017

The community bank series continues! Building upon what was already outlined with sponsorships and events, the next step towards further solidifying your position in the community comes in the form of donations. Capitalize on this to bring awareness to both your brand and the charitable drive. Share the Story.

Community Bank 12

Community Bank Community social media Taxes 12

Social Assurance

OCTOBER 24, 2017

The community bank series continues! Building upon what was already outlined with sponsorships and events, the next step towards further solidifying your position in the community comes in the form of donations. Capitalize on this to bring awareness to both your brand and the charitable drive. Share the Story.

Community Bank 12

Community Bank Community social media Taxes 12

South State Correspondent

MARCH 15, 2023

Funding Capacity as a % of Uninsured Deposits: Calculating a bank’s total liquidity lines as a percentage of uninsured deposits is now in vogue. The ratio would provide a bank’s current core capital position to risk-adjusted assets. 9) Brand Matters: SVB had one of the best brands in banking.

social media 195

social media FDIC Branding Management 195

Social Assurance

JANUARY 27, 2020

It’s possible to find niches in your community that you can solve. Embrace Digital Marketing and Social Media Advertising. Startups know that in order to compete with established brands, they often can’t allocate much of their budget toward traditional media. It gets results. Knowledge really is power.

Fintech 15

Fintech Marketing social media Community 15

South State Correspondent

OCTOBER 4, 2023

Consider that many banks have one person in their marketing department, and then they task that person with managing events, merchandise, and brand building. Most of these campaigns revolve around an email drip campaign, digital advertising, retargeting, social media, podcasts/video, and print.

Marketing 195

Marketing Taxes Training Management 195

South State Correspondent

MAY 31, 2023

Five: Last Mile Digital Conversions One of the more successful uses of modern branch strategy is to move non-mobile banking customers onto your bank’s mobile platform. The average community bank may have 30% to 50% on mobile, while the national banks are closer to 80%.

Data 195

Data Branch Strategies Strategy Mobile 195