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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

One of the most talked about subjects was what should be the overall marketing budget and what an optimized marketing budget should look like by channel. This is the power of networking at these conferences, as you can collect insights that you can’t do over video conferences. The top part of this range seems to be around 10.5%.

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Funny ‘Bank of Joyce’ Ads Stand Out in Crowded Atlanta Market

The Financial Brand

This article Funny ‘Bank of Joyce’ Ads Stand Out in Crowded Atlanta Market appeared first on The Financial Brand. Many bank marketers avoid using humor, but this reinvented community bank turns a scripted misunderstanding into an award-winning campaign.

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FinovateFall 2017 Live Blog – Day 1

William Mills

Using Adobe to show how a community bank might find/organize their existing “assets” (photos/video?/etc.) Now speaking about personalization strategy; I’m assuming basically for an FI’s web sites. I know of several FinTech companies that started as Adobe Web Site Developers for community banks.

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What Bank Marketers Need to Know About Consumer Trust

Long Lasting Ideas

The results can bring in new customers and increase brand reach, often globally, while reducing advertising costs. Then this feedback needs to be documented in either written form or in a video. Customer surveys are another way to capture positive reviews to use as quotes for marketing purposes.

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FinovateSpring 2016 Live Blog – Day 2

William Mills

Not just for video games… okay, you have my attention. What’s the market strategy? Looking for banks or credit unions. Branded version is available. ^KT. This is an extension of business services, powered by a local community bank. As a co-branding solution, it would work very well.

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FinovateFall 2017 Live Blog – Day 2

William Mills

Digital banking solutions for community banks and credit unions. A turnkey solution incorporating CRM, invoicing and payments into a simple solution for the business delivered through the bank’s digital banking solution. Cool name and branding. I like their branding. MalauzaiMonkeys.

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