How Local Food Delivery Aggregators Compete With Larger Platforms
PYMNTS
AUGUST 1, 2018
In Richmond, Virginia, for example, Chop Chop allows diners to choose from a menu of 50 to 60 restaurants for delivery. The idea behind the marketing efforts of companies like Chop Chop is not just to increase the number of deliveries: They also seek to help restaurants increase their overall brand awareness.
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