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10 Data-Driven Ideas To Increase Branch Engagement

South State Correspondent

The advent of generative artificial intelligence is about to shift branch strategy again to re-raise the question – how can we get the most out of our branches? Likely, it might be a combination of the above, but setting a branching strategy should dictate capital allocation, branch layout, marketing, and staffing.

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Feature Friday: Umpqua Showcases the Closest Branch on its Website

Fintech Labs Insights

Probably the best example of growing a franchise using branching (at least in the United States over the past 20 years), is Umpqua Bank. It grew from a small community bank to a west coast regional on the back of its innovative branching strategy (Warning! Do not try to copy this, it’s not 1995 any more).

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Efficiency now: 8 smart strategy tips

Independent Banker

Fallout from recent global events presents an obstacle to generating revenue for community banks. As we enter budgeting season, the answers might be found in a mix of strategies. Consider your branch strategy. Why should you, as a community banker, carry [a branch with little business] with all of these headwinds?”

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