The Financial Brand

FEBRUARY 9, 2020

Shift is powered by Millennials' love of interactive mobile banking tools. Biggest banks have clear edge over regionals, consumer study shows. The post Digital Overtaking Branches as the Place Consumers Get Advice appeared first on The Financial Brand.

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Millennials Regional Study Tools 38

The Financial Brand

OCTOBER 8, 2020

Looking to cement its dominance in retail banking, Bank of America created Life Plan 1.0, a digital app tightly tied to in-person experience. The post Inside the Strategy Behind BofA’s Digital Life Planning App appeared first on The Financial Brand.

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Strategy America Branding Retail 40

The Financial Brand

JANUARY 26, 2022

Consumers have changed how and where they bank — increasingly even their primary accounts. The post The End of the Traditional Banking Relationship, and What’s Replacing It appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Here's what incumbents must do to respond.

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Banking Trends Analysis Trends Branding 29

The Financial Brand

MARCH 6, 2016

The cost of building a bank branch may be better allocated toward improving mobile and online banking offerings.

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How To Online Mobile Branch Strategies 12