Super-Sizing Commerce For The Super Bowl
PYMNTS
FEBRUARY 4, 2017
Super Bowl LI is less than 24 hours away from kicking off and deciding once and for all which city is better — Atlanta or Boston (though obviously it’s Boston — since the global headquarters for PYMNTS.com is located here). By comparison, a hit show in prime time carries a CPM of $35 million or more. And then there’s Tom Brady.
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