Millennials Reluctant To Give Personal Data, Businesses Depend On It
PYMNTS
DECEMBER 8, 2016
Their life is an open book on social media, and even the tiniest of details are never too much to provide. Consumers understand that a business has to verify who they are, but millennials, in particular, don’t understand why they are asked for their life’s history when all they want to do is buy something online.”.
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