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We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned

CB Insights

An explosion of new consumer finance brands is transforming how people save, spend, and manage their money. It’s even harder when your target market would rather never think about what you’re trying to sell them — retirement, for example. Mint’s pre-launch blogging strategy that got them 20,000+ customers.

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We Analyzed 9 Of The Biggest Direct-to-Consumer Success Stories To Figure Out The Secrets to Their Growth — Here’s What We Learned

CB Insights

In the process, these brands, spanning everything from detergent to sneakers, are radically changing consumer preferences and expectations. They’ve built dominant presences in Google’s search results, turned their Instagram followers into micro-influencers, and used highly targeted Facebook ads to grow their audiences.

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