PYMNTS

FEBRUARY 17, 2017

Social media is fast becoming a significant influence on the path to purchase. Businesses are taking notice and looking for ways to source crowd insights, sentiment and authentic user experiences to leverage the sway social content has over prospective buyers. Feelter scores each relevant social media post.

Branding 107

Branding social media Video Big Data 107

Insights on Business

JUNE 14, 2017

Like diamonds masked by coal dust, banks possess insights rendered invisible by the sheer size and unwieldiness of massive amounts of unstructured data. Using Watson Marketing analytics, data sources such as images, video and social media can be coaxed to reveal insight.

Marketing 156

Marketing social media Millennials Customer Experience 156

NCR

JANUARY 17, 2018

If they have a complaint, for example, they expect to get a response via social media within minutes, while the idea of waiting up to five working days for an application to be processed is completely alien to many. But what does this mean for the banking sector?

Customer Experience 71

Customer Experience Analytics social media User Experience 71

Filene

APRIL 28, 2017

Ease of use was king including biometric authentication to simplify the process, big data integration, investment solutions, and more big data and machine learning applications. MicroBlink their goal is simple: to improve user experience by eliminating manual data entry.

social media 28

social media Big Data Case Study Analytics 28