The Financial Brand

AUGUST 8, 2021

The post Bank of America Grabbing 1 in 3 Gen Zs and Millennials with Mobile appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Megabanks are winning greater checking market share as younger consumers become the majority. But all is not lost.

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Millennials America Mobile Banking Trends 39

The Financial Brand

JANUARY 2, 2022

Banks and credit unions would do well to understand what's changed. The post Top Gen Z Trends Impacting Banking In The Year Ahead appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Gen Z's attitudes toward finance have shifted since the advent of Covid.

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The Financial Brand

OCTOBER 20, 2021

Despite some uncertainty over the duration of the home buying boom, banks and credit unions must adapt to technology and demographic changes. The post Top Mortgage Lending Trends for 2022 appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Trends Lending Banking Trends Analysis 34

The Financial Brand

OCTOBER 13, 2021

Financial institutions can't approach the generation that's growing up with BNPL and likes debit cards the same way as Millennials. appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The post Will Loan Volume Shrivel as Debt-Wary Gen Z Hits Their Borrowing Prime?

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Millennials Banking Trends Analysis Trends 38

The Financial Brand

AUGUST 22, 2021

The fast-growing BNPL market, popular with Millennials and dominated by fintechs, is already siphoning billions in revenue from banks. The post Financial Institutions Must Address ‘Buy Now, Pay Later’ Problem Now appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Millennials Banking Trends Analysis Trends 42

FICO

JUNE 9, 2016

Millennials, now the largest demographic group in America, are possibly the most misunderstood, elusive market ever, a notion underscored by The Wall Street Journal ’s article about the existence of $20,000-per-hour “Millennial consultants.” Millennials reward positive fraud outcomes. In Millennial parlance, that’s “harsh.”.

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Millennials Fraud social media Survey 40

The Financial Brand

FEBRUARY 3, 2022

Community institutions are losing share among Millennial and Gen Z segments. Analytics and first-party data can help reverse the trend. The post How Small Banks Can Counter Fintech & Megabank Marketing Budgets appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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The Financial Brand

OCTOBER 12, 2021

The megabank succeeded where others failed by creating a channel-agnostic 'engagement platform' that Millennials and Gen Z love. The post BofA Crushing It with Financial Wellness App (Here’s Why) appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Millennials Banking Trends Analysis Trends 32

PYMNTS

DECEMBER 27, 2019

There is a sense, however, that CUs themselves bear responsibility for falling behind the digital banking trends that first took hold with consumers. Digital Unison. The National Credit Union Administration (NCUA) trade group reported that net income for credit unions fell by 1.1

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Digital Banking Millennials Banking Trends Mobile 130

The Financial Brand

AUGUST 4, 2021

The post How to Boost Customer Lifetime Value in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights. When lifetime value (LTV) is taken into account, digitally acquired customers can prove to be high-value relationships.

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How To Banking Trends Analysis Trends 37

The Financial Brand

DECEMBER 26, 2021

The post Your Bank’s Consumer Research May Generate Flawed Data (Here’s Why) appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Here are four research mistakes to avoid.

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Data Banking Trends Analysis Trends 30

The Financial Brand

JANUARY 19, 2022

The post Gen Z’s Top Priorities When Selecting a Financial Service Provider appeared first on The Financial Brand - Banking Trends, Analysis & Insights. But traditional institutions and fintechs must earn the trust of these young consumers.

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The Financial Brand

JANUARY 26, 2022

The post The End of the Traditional Banking Relationship, and What’s Replacing It appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Here's what incumbents must do to respond.

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Banking Trends Analysis Trends Branding 28

The Financial Brand

JUNE 22, 2021

Banks and credit unions can't treat generational traits as the final word in how to serve consumers. The post Obsessing Over Younger People Kills Financial Marketers’ Opportunities appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Try looking at who heads the households.

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Marketing Banking Trends Analysis Trends 32

The Financial Brand

NOVEMBER 15, 2023

This article Student Loan Payments Return = Consumer Credit Thunderstorm? appeared first on The Financial Brand. Is a thunderstorm brewing in consumer credit? The end of student loan forbearance certainly has created some favorable conditions. Here’s our analysis. This article Student Loan Payments Return = Consumer Credit Thunderstorm?

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Payments Analysis Branding Banking Trends 22

PYMNTS

SEPTEMBER 7, 2018

In a recent report via Lloyd’s Bank, trends point toward growth in what is known as impersonation fraud, perhaps more commonly known as business email compromise. In the United Kingdom, it’s not just late payments bedeviling small and mid-sized firms. There also is the specter of payments fraud. Ghosts in the (Corporate) Machine.

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Fraud Payments Survey Arizona 101