The Financial Brand

OCTOBER 20, 2021

Despite some uncertainty over the duration of the home buying boom, banks and credit unions must adapt to technology and demographic changes. The post Top Mortgage Lending Trends for 2022 appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Trends Lending Banking Trends Analysis 38

The Financial Brand

OCTOBER 13, 2021

Financial institutions can't approach the generation that's growing up with BNPL and likes debit cards the same way as Millennials. appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The post Will Loan Volume Shrivel as Debt-Wary Gen Z Hits Their Borrowing Prime?

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Millennials Banking Trends Analysis Trends 40

The Financial Brand

AUGUST 22, 2021

The fast-growing BNPL market, popular with Millennials and dominated by fintechs, is already siphoning billions in revenue from banks. The post Financial Institutions Must Address ‘Buy Now, Pay Later’ Problem Now appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Millennials Banking Trends Analysis Trends 43

The Financial Brand

FEBRUARY 3, 2022

Community institutions are losing share among Millennial and Gen Z segments. Analytics and first-party data can help reverse the trend. The post How Small Banks Can Counter Fintech & Megabank Marketing Budgets appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Marketing Fintech Millennials Analytics 31

The Financial Brand

OCTOBER 12, 2021

The megabank succeeded where others failed by creating a channel-agnostic 'engagement platform' that Millennials and Gen Z love. The post BofA Crushing It with Financial Wellness App (Here’s Why) appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Millennials Banking Trends Analysis Trends 33

FICO

JUNE 9, 2016

Millennials, now the largest demographic group in America, are possibly the most misunderstood, elusive market ever, a notion underscored by The Wall Street Journal ’s article about the existence of $20,000-per-hour “Millennial consultants.” Millennials reward positive fraud outcomes. In Millennial parlance, that’s “harsh.”.

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The Financial Brand

AUGUST 4, 2021

The post How to Boost Customer Lifetime Value in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights. When lifetime value (LTV) is taken into account, digitally acquired customers can prove to be high-value relationships.

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How To Banking Trends Analysis Trends 38

The Financial Brand

JANUARY 19, 2022

The post Gen Z’s Top Priorities When Selecting a Financial Service Provider appeared first on The Financial Brand - Banking Trends, Analysis & Insights. But traditional institutions and fintechs must earn the trust of these young consumers.

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Banking Trends Analysis Trends Branding 33

The Financial Brand

DECEMBER 26, 2021

The post Your Bank’s Consumer Research May Generate Flawed Data (Here’s Why) appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Financial marketers, under pressure to keep costs low, often end up with misleading results. Here are four research mistakes to avoid.

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Data Banking Trends Analysis Trends 32

The Financial Brand

JUNE 22, 2021

Banks and credit unions can't treat generational traits as the final word in how to serve consumers. The post Obsessing Over Younger People Kills Financial Marketers’ Opportunities appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Try looking at who heads the households.

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Marketing Banking Trends Analysis Trends 34

The Financial Brand

JANUARY 26, 2022

Consumers have changed how and where they bank — increasingly even their primary accounts. The post The End of the Traditional Banking Relationship, and What’s Replacing It appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Here's what incumbents must do to respond.

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Banking Trends Analysis Trends Branding 29

The Financial Brand

NOVEMBER 15, 2023

appeared first on The Financial Brand. appeared first on The Financial Brand. This article Student Loan Payments Return = Consumer Credit Thunderstorm? Is a thunderstorm brewing in consumer credit? The end of student loan forbearance certainly has created some favorable conditions. Here’s our analysis.

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Payments Analysis Branding Banking Trends 29