Perficient

JANUARY 25, 2023

2023 has commenced, and rates are climbing, inflation is bubbling, and banking customers are continuing to demand hyper-personalized products and experiences from their institutions. Here are five banking trends we’re forecasting for the new year. User experience.

Banking Trends 474

Banking Trends Trends United States FDIC 474

The Financial Brand

SEPTEMBER 16, 2021

In a digital world, a bad customer experience can undermine marketing, while a great experience can have a positive multiplier impact. The post Bad User Experiences Destroy Great Marketing appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

User Experience 40

User Experience Marketing Customer Experience Banking Trends 40

The Financial Brand

DECEMBER 7, 2021

Financial institutions that combine effective digital solutions with an emotional user experience will stand out in an ocean of sameness. The post Banking with Soul: 7 Requirements to Succeed in the Experience Economy appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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User Experience Banking Trends Analysis Branding 41

The Financial Brand

JANUARY 23, 2022

The large gap between marketer and consumer perceptions about delivering excellent customer experience shows that financial institutions have much work to do. The post Banks Not Delivering The Experience Consumers Demand appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Customer Experience 36

Customer Experience Banking Trends Analysis Trends 36

The Financial Brand

SEPTEMBER 15, 2021

Several common, but avoidable, issues can negatively impact chatbot user experience, derailing your success and costing you customers. The post 4 Reasons Why Your Financial Institution’s Chatbot Project Failed appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

User Experience 39

User Experience Banking Trends Analysis Trends 39

The Financial Brand

JANUARY 17, 2022

Understanding the importance of financial wellbeing and changing customer behaviors has improved customer engagement at BBVA. The post BBVA Sees Results From Commitment to Financial Wellness appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Banking Trends 35

Banking Trends Analysis Trends Branding 35

The Financial Brand

FEBRUARY 5, 2023

This article 4 Priorities for Increased Customer Centricity in Banking appeared first on The Financial Brand. To become more customer centric, financial institutions must transform the way they create, deliver, and communicate solutions for customers.

Branding 42

Branding User Experience Customer Experience Banking Trends 42