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Regions using AI to make most of customer feedback

American Banker

Over the past year, the Alabama bank has been developing new tools that analyze survey responses, phone interactions and social media posts to identify opportunities to improve digital offerings.

Alabama 71
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Winning the Customer

Banking 2020

The newest banking survey from consulting giant Accenture confirms many existing notions about customer tastes and preferences, and the opportunities that await institutions able to process them. Meanwhile, the large regional or national banks are the biggest losers, saying sayonara to 16% in this customer age group.