Test Quickly, Fail Fast: Utilizing Data to Retain Customers
Banking 2020
DECEMBER 11, 2015
Brenda Shimmons holds an MBA in Marketing and is a DI Innovation Catalyst. She has over 15 years of analytics leadership experience within financial services working with such industry leaders as GE Capital, Wachovia Bank (Wells Fargo), SunTrust, Scotiabank, and a portfolio of over 1,200 community banks and credit unions.
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